Independent healthcare specialist ROAD has restructured and rebranded as EatMoreFruit Communications. The rebrand and reorganisation follow a period of growth and new client wins or expansion including ophthalmic experts Bausch & Lomb, Italian pharmaceutical group Menarini, medical device manufacturer Smith + Nephew and psychedelic innovators Awakn Life Sciences. EatMoreFruit will specialise in assisting innovators in health tech, pharma, and clinical services, telling their brand and corporate story.

The rebrand also marks the formalisation of a new leadership team consisting of ex-MSL director Sarah Winterbottom, Beth Lowes (ex-GlaxoSmithKline) and Rachel Sabo (ex-Spire Hospital group), forming the senior management team. Updated details are now available on DIARY directory.