Hearst Magazines UK, the publisher of Cosmopolitan, Good Housekeeping, ELLE, Esquire and Harper’s Bazaar, has launched its first Global Digital Commercial Team, providing global digital solutions for international clients.

Today, Hearst Magazines announced several key hires for the group in London and Milan. The team will be lead by Tracy Yaverbaun, global vice president, digital at Hearst Magazines International.  She joined Hearst in August 2016 from Instagram where she was head of brand development EMEA. Prior to that, she was group director of Retail at Facebook and has sat on the Digital and Technology Advisory Board for the British Fashion Council. She is based in London and reports into Michael A. Clinton, Hearst Magazines president, marketing and publishing director. 

Chris Porter has been appointed digital director to lead the sales function from London. He joins from Facebook where he has worked since 2009, holding a number of positions including client partner and most recently head of luxury and apparel. Gianluca Ena has been appointed global digital account management director, and will oversee the global digital account management and ad operations team in London. He joins Hearst Magazines on 29 January from Twitter, where he is currently head of performance. Gianluca previously held positions at Airbnb and Facebook. Saverio Schiano has been appointed international business director and will lead digital efforts in Milan, and starts in his new role on 1 February. Most recently Saverio co-founded his own business, 360Music, a VR 360-degree music platform. Prior to that, he held roles at companies including Buzzmyvideos, Facebook and Google.

The team also includes Simon Reed, Hearst’s international trading director who joined from AOL in May 2016, and Christina Watson, Hearst’s digital business director. Both are based in London.

Contact

Hearst Magazines in 'in-house PR'