Hearst Magazines UK, the publisher of Good Housekeeping, ELLE and Harper’s Bazaar, has announced that it is introducing new ways for its customers to access its content, with Cosmopolitan the first title to trial this new approach. Cosmopolitan will undergo a dramatic new look under new editor Farrah Storr and also officially launch Cosmopolitan UK content on its Snapchat Discover platform. From its October issue (on-sale 2 September), Hearst will be implementing a dynamic, new marketing strategy, underpinned by a significant multi-million pound investment, which sees a fresh approach to targeting the Cosmopolitan audience. This sees the launch of two new route to market programmes: ‘pick up’ and ‘pop up’. Shopping centres, cinemas, gyms, coffee bars, university campuses and places of work will all form part of the new approach. Additionally, customers will also be able to buy the latest issue from both cosmopolitan.co.uk and Facebook as part of Hearst's new 'click to buy' initiative. Following the success of Cosmopolitan’s global Snapchat Discover channel, the UK version will launch officially today (1 September). Up to 12 stories will be published in each daily edition, available every morning at 11am. The magazine’s October issue will also see Farrah Storr introduce new content. The magazine will have an increased focus on beauty, fresh instructional fashion pages, relationship features and a new food and travel section. The magazine will also be available in a new midi size format. 

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Hearst Magazines UK in 'in-house PR'
Cosmopolitan in 'consumer magazines'