Following the relaunch of Cosmopolitan last year, Hearst Magazines UK, publisher of Good Housekeeping, Harper’s Bazaar and Esquire, has announced changes to ELLE UK. The September issue of ELLE will signify a new direction for the brand, with a new distribution strategy (in addition to its existing newsstand presence), a bold new look and a new approach to editorial content across its print and digital platforms.

For the first time in the brand’s history, consumers will be able to pre-order copies of the magazine with a cover of their choice between 1-6 July, four weeks before the main September issue hits newsstands. The September issue of ELLE  will be available in five different cover options. It will have a new 300gsm cover and a 16-page ELLE COLLECTIVE section celebrating diverse and vibrant culture, printed on matt 100gsm paper stock, and created to be suitable for brand partnerships. The redesigned magazine will have new contributors, features, 75 pages of edited fashion, and an up-weighted beauty section including a new eight-page beauty directory.
 
The brand’s refresh also includes digital changes. Under the direction of new digital editor Natasha Bird, the site’s fashion and style content has been re-envisaged, with regular shopping galleries, curated by ELLE’s experts and posted daily. 

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ELLE in 'consumer magazines'
Hearst Magazines UK in 'in-house PR'