Date Posted: Thursday 15th November 2018
Ali Gray (pictured) has been named branded content director at Hearst UK. In her new role, Ali will oversee the creation of all branded content across Hearst UK’s 23 brands.
Formerly head of digital content studio, Ali has been promoted to lead a fully integrated content studio division that now encompasses both print and digital media. Under Ali's leadership, the branded content team will receive significant investment with five new hires. The studio has been restructured to focus on five core pillars: digital content, digital design, art, video and print content.
New appointments include: Gene Limbrick as head of video, Ben Briley as head of creative, Robyn Munson as digital content lead and Sarah Cavill as head of digital design.
The growth of the Content Studio follows Hearst UK’s recently launched Engaged View Rate (EVR) metric which demonstrates the engagement quality of digital branded content for its commercial partners.
Hearst UK in 'Brands'
Ali Gray in 'Media Contacts'
Gene Limbrick in 'Media Contacts'
Ben Briley in 'Media Contacts'
Robyn Munson in 'Media Contacts'
Sarah Cavill in 'Media Contacts'
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