Hearst UK, the leading premium publisher, has today announced the appointment of two new Group Agency Directors, Sarah Tskiras and Joni Morriss. Sarah will join from Initiative, the UK media planning and buying agency, where she is Group Client Director, responsible for clients such as Amazon Fashion, Patek Philippe and Beko. Joni will join from Oath where she is Agency Group Lead for WPP. Before that she worked as Head of Agency Sales at AOL, following the Microsoft deal. Sarah and Joni will be responsible for driving Hearst’s all important agency relationships across the Hearst business, leading and facilitating much more partnership led solutions with greater customer engagement
 
Both Sarah and Joni will begin their roles in January 2018, and will be joining Group Agency Director Matt Downs, who joined from Future Publishing in October 2016 and Matt Hayes, Group Brand Director & Director of Client Sales.