Hearst UK has announced its new consumer-facing campaign, Financially Fabulous, a combination of content and events tailored to provide women with financial advice. 

Financially Fabulous is a new initiative launching across Hearst UK brands Good Housekeeping, Cosmopolitan, Red, Best, House Beautiful, Country Living and ELLE Decoration, offering regular financial content online and in print, as well as through further brand extensions such as books, guides and vlogs. A fortnightly email is launching this week. September sees the first Financially Fabulous event, Speed Date a Money Expert. 

Sharon Douglas, Chief Brand Officer, Hearst UK, comments 'It’s clear from research with our female consumers, concise and trusted financial advice is missing from their lives. That's unacceptable and we want to change that. Women are living longer, tend to have more gaps in their work history, and also have average lower pay throughout their careers, so quite rightly they want to be armed with the knowledge to make smart investment choices. As the UK’s biggest and most influential publisher in women’s lifestyle, we want to empower women to feel confident about their finances, which is why we are providing them with a go-to resource.'
 

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