Hearst UK has announced the launch of Hearst Showroom. It has been created as a space for companies to showcase their latest products and services to the editorial teams across all of Hearst's 25 brands including Harper's Bazaar, ELLE, Good Housekeeping, Esquire, Cosmopolitan, Men's Health, Women's Health and Red. 

The Hearst Showroom has been developed by the PR and communications team following feedback from brands and PR agencies who struggle to find a dedicated space in central London which provides crucial access to key journalists. This new initiative allows brands to hire a principal space within Hearst where they can invite numerous editorial staff across multiple magazines in one session and talk them through products and services. The space in House of Hearst, Leicester Square, is located in the building’s third-floor reception, which enjoys a high footfall from editorial staff throughout the day. Companies are welcome to transform and design the space to suit their own purposes.

Hearst Showroom is the latest innovation from Hearst, in-line with the recently launched Hearst Solutions, the new name for Hearst’s broad spectrum of commercially connected services which offer a tailored approach to better service client needs. Whilst in the Showroom, brands get the chance to explore other services available within Hearst’s diversified services portfolio, including­ accreditation from Hearst’s most trusted brands, product placement in beauty boxes as well as branded content and partnership opportunities at live experiences such as ELLE Weekender, Esquire Townhouse, and Women’s Health Live.

Since its soft launch, brands including: Coach, Hugo Boss, Lacoste and Tommy Hilfiger watches, Burt’s Bees, Molton Brown, Diptyque, This Works,  Nuxe, OUAI, BaByliss and Evolve Organic Beauty has utilised the Showroom in a number of different ways including unveiling new product launches and highlighting existing ranges, through to personalised make-up tutorials and skincare masterclasses.

Brands and agencies will be able to book half-day or full-day sessions and Hearst will be working with brands and agencies covering tech, FMCG, beauty, wellbeing, and fashion in the coming months. By using Hearst’s modern, collaborative style building, brands can showcase their products and services in an immersive space right in the heart of House of Hearst, enabling them to get closer to the magazine brands they love and the audiences they reach. Video content and photography services are also available on request. 

For more information please visit hearst.co.uk.