Leading premium content and experience business, Hearst UK has partnered with family-friendly value retailer, The Works, on a bespoke range of Prima branded craft products. The collection consists of 25 unique kits designed to inspire crafting in both adults and children, offering beautiful designs that are easy-to-follow, and produced with the environment in mind. It also includes an extensive range of high-quality and double-knit yarn and two packs of accessories for knitting and crocheting. The brand-new, bespoke collection has been created exclusively for The Works and is now available online and across its 525 stores.

Everything is included in the craft kit boxes, meaning consumers are able to learn new skills, make beautiful keepsakes and create thoughtful gifts in one purchase. The range is split into two key sections: ‘Adult Kits’ and ‘Make With Me Kits’2. ‘Adult Kits’ are designed for ‘me time’, encouraging busy consumers to take time out of their daily schedules to disconnect. ‘Make With Me’ is a new proposition aimed at getting children crafting. Each of these kits is carefully curated for adults and children to craft together, create memories and, ultimately, get the whole family involved. Produced with the environment in mind, all craft boxes are 100% FSC certified and fully recyclable, and consumers are encouraged to reuse and upcycle all packaging through helpful tips on the pack. The high-quality, super soft yarn, which comes in 36 different colours3, is made from 100% recycled acrylic.