Date Posted: Wednesday 22nd July 2020
Bed retailer Dreams has collaborated with home interior magazine House Beautiful on a collection of bedroom furniture in a brand licensing partnership deal. Created in collaboration with the interior stylists and editorial team at House Beautiful, the collection includes three stylish and contemporary quilted bed frames, headboards, bedside chests, benches and blanket boxes which are all sumptuously soft and have a luxurious velvety feel.
The range will be sold in-store and online at dreams.co.uk and is the first partnership for Dreams with a media brand. It is also Hearst UK’s, first licensing partnership with the bedding retailer.
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