Unleashed Potential has been appointed to handle the press and publicity for HEAT-TREAT, a unique thermal hair conditioning cap that makes frizzy, dull hair shinier in as little as two minutes. HEAT-TREAT is a unique reusable cap that, once heated in the microwave and applied over a treatment, allows active ingredients to penetrate the hair shaft, leaving it intensely. The product is presented in a gift box, complete with ribbon. Priced at £24.95, HEAT-TREAT is available to buy online at heattreatcap.com.

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HEAT-TREAT in 'beauty, fragrance, grooming & health'