Date posted on DIARY directory: Wednesday 27th February 2019
London-based start-up, Heist, has announced the launch of its #RipItOff shapewear campaign. Its team of garment designers, led by Fiona Fairhurst, has used leading sports technology to create The Shape Collection. The collection offers shapewear that is breathable, comfortable, and wearable.
Following Heist's pre-shapewear launch campaign, #NOTHANX, which took aim at the spanx category and saw comedians including Celeste Barber sweating, struggling and squeezing into it the brand is now encouraging you to Rip It Off . Heist’s latest marketing campaign conveys the common desire to rip off restrictive shapewear through OOH creative.
To tie in with its OOH campaign, Heist will launch a shapewear amnesty from 28 February. The brand will ask people to send in their old spanx in exchange for The Outer Body; Heist’s own answer to shapewear. For more information visit heist-studios.com.