HELLO! has announced that it has collaborated with designer Melissa Odabash to produce limited-edition, non-medical grade face masks. All profits from the HELLO! x Melissa Odabash collaboration will be donated to WellChild, a national charity that is providing vital PPE, care and support to seriously ill children and their families, and of which the Duke of Sussex is a Patron.

The reusable masks feature two layers of washable 100 percent cotton and two filters, as well as HELLO!’s logo and Melissa’s trademark label inside. One mask sold is the equivalent to four surgical face masks for those shielding, and ten masks sold are the equivalent to one hour of care from a WellChild Nurse.

In an interview with HELLO! Melissa said: "This is all about giving back... It’s scary how contagious the virus is, but during this pandemic, people are helping others and being kind. I’ve noticed neighbourhoods coming together and I think a lot of good is coming out of this extraordinary time."