b. the communications agency has been appointed to handle the PR and communications for SPF brand Hello Sunday in the UK.  Working with expert formulations technologists, Hello Sunday has designed an innovative line of products for an audience that want to defend their skin and prevent visible signs of ageing. Not just from the sun and UVA/UVB rays, but also from blue light, infrared and air pollution.

All products are Oxybenzone and Octinoxate free, respectful to sea life, sustainable, and cruelty-free with a 100% vegan formula. Hello Sunday launches 17 April on HelloSundaySPF.com and CultBeauty.com.

There is also a press embargo until the launch date, 17 April.