Helly Hansen, a leading technical outdoor brand, today announced that it has signed a definitive agreement to acquire Musto, the British specialist sailing and country apparel brand. With this transaction, Helly Hansen will become a global leader in professional sailing apparel, complementing its existing leadership position in professional skiing apparel and enhancing its presence in the UK outdoor market.

Musto is the British brand of choice for professional yachtsmen and world-class dinghy sailors. Granted two British Royal Warrants and an official supplier to both the British National Sailing Team and the British Equestrian Federation through to the 2020 Tokyo Olympic Games, Musto leverages its British roots and sailing heritage to create high quality, cutting edge technical products that enjoy a hard-earned reputation for innovation and performance.