HELM has appointed ALETRA Communications as a media agency. Helm’s mission is to create bespoke experiences that delight at every turn. Their team of expert sailors will guide people through every stage of the booking process. Founded by charter industry veterans Peter Harrison-Hill and Simon Morgan in 2015, Helm has a prominent reputation in the industry, with a loyal customer base and a respected depth of knowledge. Helm offers bareboat, skippered, and crewed yachts for hire globally, with specialist areas including Croatia, Greece, Italy, Turkey, Thailand, and the Caribbean.