BRITA has collaborated with UK fashion designer Henry Holland to bring attention to the 7.7 billion single-use plastic water bottles that end up in seas and landfill every year. The designer has created two limited edition slogan T-shirts that are now available on the House of Holland website, with profits going to BRITA’s partner charity, Marine Conservation Society (MCS).

The T-shirts, which have been launched as part of BRITA’s #SwapForGood campaign, were made using plastic that might otherwise have ended up in the sea and landfill. An average of seven waste plastic bottles were turned into yarn and mixed with salvaged organic cotton to create each slogan T-shirt, which encourages people to stop using single-use plastics altogether and swap to a reusable alternative like the BRITA fill&go water filter bottle.

Actress and model Lily Cole, who is an advocate of a number of environmental and humanitarian causes such as Water Aid, is also supporting the campaign to encourage people to make a sustainable swap for good.

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Henry Holland in 'fashion & accessories'
BRITA in 'food & drink products'