B Public Relations has been appointed to handle the PR for Hey Like Wow, a new vitamin-enhanced (B6, C and D), soft drinks concept that combines sugar free hydration with natural flavours and no artificial colours, sweeteners or preservatives. The brand utilises an innovative blast-cap technology that delivers the ingredients to pure, natural mineral water at the moment of consumption, ensuring maximum efficacy of the vitamins and the removal of preservatives. The range includes 500ml (£2.49) and 250ml (£1.99) bottles, each with a different range of four flavours. The larger size, aimed at adults, is available in Hibiscus, Grape & Pear; Mango, Lime & Coconut; Lemon, Green Tea & Elderflower; and Pomegranate & Acai. The smaller SKUs are targeted at children, and are available in Apple, Pear & Lychee; Orange & Pineapple; Dragonfruit & Apple; and Mango & Passionfruit. All eight contain added vitamins B6, C and D, while the 250ml flavours also contain calcium. Hey Like Wow will be available from major high street retailers this summer.

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Hey Like Wow in 'food & drink products'