British sports and outdoor brand Hi-Tec has appointed Rich London PR to handle its PR, social media and brand development for the UK and Europe. Rich London will be launching the brand’s original ‘Silver Shadow’ and ‘Squash’ trainers within a footwear and apparel collection that draws on Hi-Tec’s archives, alongside Hi-Tec’s first premium footwear collection HTS74. HTS74’s capsule range is available in top-tier stockists 'Colette', 'Slam Jam' and 'Hanon' and offers design influences from the 70’s, 80’s and 90’s in a modern presentation.

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Hi-Tec in 'fashion & accessories'