Pioneering beauty brand, High Definition, has appointed Pegasus to handle its press and publicity. High Definition Beauty Group was founded in 2008 by beauty industry entrepreneurs Karen Betts and Nilam Holmes Patel. Its High Definition Brows treatment has been voted the No.1 salon brow treatment in the UK and has over 7,500 specialists working nationwide, making HD the authority in creating perfect arches for men and women across the country.

High Definition Beauty Group now offers a complete range of professional training courses, specialised treatments and luxury beauty products. The company’s most recent launch in 2014 was a signature make-up range co-created with celebrity make-up artist Francesca Neill. In early 2017 Karen Betts became the sole business owner, leading the High Definition team in the latest stage of its journey. 

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High Definition in 'beauty, fragrance, grooming & health'