Immediate Media Co, the special interest content and platform company, today announces the appointment of Sarah Allard as editor of wedding planning website hitched.co.uk, the UK’s No.1 wedding planning website. Sarah joins from Time Inc. (UK) where she was digital editor at GoodtoKnow and has driven double-digit audience growth from a social-first strategy. Prior to this Sarah held a variety of editorial roles and has been shortlisted for individual awards at the BSME Talent and PPA Digital awards.

With more than 1.2m unique visitors every month, hitched’s mission is to help people get married - from wedding inspiration, speeches and traditions, to finding the perfect venue and wedding suppliers.

Sarah takes over from Caroline Bradley who has been editor of hitched.co.uk since March 2015 and is leaving to pursue a freelance writing career. Sarah starts her new role on 21 August 2017.

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hitched.co.uk in 'e-zines'