The H&M group has announced that it is closing its fashion brand Cheap Monday. H&M has released the following statement:

"The fashion industry is in a period of extensive change as a result of ongoing digitalisation. At the same time the H&M group’s transformation work is continuing at a fast pace, with the company prioritising and focusing on its core business. Cheap Monday has a traditional wholesale business model, which is a model that has faced major challenges due to the shift in the industry. There has been a negative trend in the Cheap Monday’s sales and profits for a long time. The H&M group therefore intends to close down Cheap Monday. This will unfortunately affect all Cheap Monday employees and operations in Tranås and Stockholm, Sweden. Approximately 80 employees are affected. Dialogue with union representatives has started and the company plans for all employment contracts to be terminated during 2019. All employees will be provided external career support and will be given guidance in how to apply to continue working within the H&M group." 

The closure is planned to start immediately, with the aim of being complete by 30 June 2019. The Cheap Monday store in London and Cheap Monday’s online store will close on 31 December.

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