SEEN Group has been appointed to handle H&M Beauty's launch of Oh Hey Hero! (OHH!), a new league of beauty heroes. Launching exclusively with H&M Beauty, OHH! is a collection of 10 everyday vegan essentials, from an effortless razor to a body moisturizer for just about every body, created for Gen Z. The collection will be available at 2,000 stores and online from the 20 April.

SEEN Works creative team concepted, designed and built a digital product experience for global editors to game their way through the adventures of everyday tasks as they learn more about the product line-up. SEEN Group will be responsible for all UK PR & Communications and the SEEN Global Communications team will oversee the European PR launch with its partners in Germany, Sweden, Italy, Norway and Denmark.