H&M has collaborated with Ingka Group, the largest IKEA franchisee, to launch a new design venture for creatives and makers. Piloted in London, Atelier100 is a unique incubator programme for creatives to inspire each other, grow their businesses through mentorship and create commercially viable products at a new store that will open in Livat Hammersmith this May.

For the pilot, creatives and makers living in a 100km radius of London are invited to apply for their place on the Atelier100 programme between 7 and 24 April. Twenty applicants will be chosen to join the programme and they will be mentored by leading experts in the field of design. The mentors will be on hand to guide and help to develop the creatives’ skills and knowledge. They will deliver group sessions on key business skills, how to break down barriers and build networks, as well as provide one-to-one bespoke mentoring on growth. Creatives can apply from 7 April by visiting atelier100.com.