Date Posted: Friday 10th September 2021
H&M has collaborated with fashion icon Iris Apfel. Celebrating and hosting her 100th birthday on Thursday evening during New York Fashion Week 2021, the Iris Apfel x H&M collection pays homage to her unique style and is to launch in select H&M stores and online in early 2022.
The Iris Apfel x H&M collection will include clothing and accessories, all created embracing Iris’ bold sense of style and independence in mind. Key pieces in the collection include colourful coordinating sets, floral suits, tiered ruffle dresses and bright printed dresses, featuring a mix of textures, interesting cuts and patterns. A jewellery and accessory line has also been designed to complement the wardrobe. Taking inspiration from Iris’s layered look and love of chunky statement pieces, the accessories pull from many themes including plants, animals, and treasures from another world.
All materials used in the collection are recycled, or sustainably sourced and each garment and accessory has been made with circularity in mind.
The Iris Apfel x H&M collection will be available from the beginning of 2022.
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