H&M has collaborated with American fashion brand Lee Denim on a sustainable collection. The collaboration highlights H&M's first-ever 100% recycled cotton jeans and non-leather backpatches made from cork and jacron paper. In addition, for the first time, H&M will share Life Cycle Assessment (LCA) data on hm.com indication the water, C02 and energy impact of each denim garment from raw materials to end of use.

The H&M x Lee Denim collection will be available from 28 January online and from select H&M stores. It is expected to be available in UK stores once non-essential retail reopens.