Date Posted: Wednesday 21st July 2021
H&M has collaborated with Netflix's hit show Sex Education on a back-to-campus inspired collection. With a third season coming soon, H&M has created a campaign focusing on relatable and strong moments connecting to female empowerment, self-love and transparency by recreating scenarios from previous seasons of the popular series.
With its varsity garments in crimson red and the logo of the series' fictional town's name, Moordale, the collection has a retro feel to it. It's mainly influenced by the series' vibrant lead characters, who you can easily spot on the prints on some of the garments.
The collection will launch in H&M stores and at hm.com from 12 August.
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