Date Posted: Monday 22nd November 2021
H&M has announced the launch of its new streetwear collaboration with the universal counterculture symbol Smiley. As a youthful symbol of defiant optimism, the campaign feels upbeat and vibrant with highlights from the '90s. The collection is infused with retro vibes, designed for both men and women. It includes tie-dye hoodies, loose fit denim and relaxed joggers, tees, rugby shirts and sport socks.
The Smiley x H&M collection will launch in select stores and online from 2 December.