Date Posted: Thursday 25th March 2021
H&M has collaborated with British footwear brand Good News, known for its playful, retro-inspired, sustainable trainers. This is H&M's first-ever shoe collaboration featuring materials such as Bananatrex, fibre from banana plants, and vegan grape leather Vegea.
“Working with Good News gave us such good energy and positivity. Their creativity and drive for change inspired our team. We joined forces to become better together. The collection is a bright and colourful contrast to a grey and uncertain world. I love the colours and the innovative materials,” says David Söderlund, designer at H&M.
The unisex collection will be available from 1 April at hm.com and in selected stores.
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