H&M has launched Co-Exist Story, its first animal-friendly fashion collection which is entirely approved by the animal rights organisation People for the Ethical Treatments of Animals (PETA). Spanning womenswear, menswear and kidswear, the collection spotlights alternatives to animal-derived fabrics and processes. 

Co-Exist Story is the third instalment in H&M's Innovation Stories initiative, which launched in early 2021 and aims to showcase more sustainable innovations, materials and designs. The collection will be available worldwide at hm.com and in selected stores from 4 November.