H&M has launched a global initiative to identify and support young social, environmental, and civic role models. The new platform will find and empower role models making progress on social equality, sustainability, education and more. Through the initiative, H&M will bring forward, champion and tell the stories of young changemakers from around the world.

H&M has launched the initiative to support, improve and contribute to a better future for children and parents alike. The company intends to embrace the optimistic, collaborative, free-thinking spirit of kids. 

Pascal Brun, Global Sustainability Manager H&M said: "As a company that stands for progress, we feel a certain responsibility to use our size to create change today and for the future. We’re ambitious in our goals to make our business more equitable and sustainable so the world is better for future generations. Part of that is making the decision to amplify the voices of role models who are making a difference today: kids."

H&M worked with double Oscar-nominated director Bryan Buckley and crafted a short film to make the world talk and rethink the role models we have been looking up to. 

In order to progress in its goal, H&M is asking if the world needs to rethink its role models and is encouraging people to share their own role model story as inspiration to others, bringing forward kids with the potential and purpose “to make grownups feel small”.

You can read more about the H&M Role Models initiative here and see the full film by Bryan Buckley here.

The Digital Platform will be live on hm.com from 29 April.