H&M has launched a new subscription-based fashion and beauty brand, SIngular Society. The brand works on a membership model where members have access to exclusive responsibly made products at the price of what they cost to make. The money spent goes into the actual product, instead of everything surrounding it.  

The Singular Society states: "Our idea is to help people buy less by enabling them to buy better (which, genuinely, is a sustainability concept we believe in). It's better for you, it’s better for us. It’s better for everyone."