H&M UK has announced the launch of a music partnership. The collaboration has been developed closely between H&M UK and music industry partners. The aim is to support and raise the profile of independent music artists and rising talent, whilst rewarding loyal H&M fans with exclusive events.

With the launch of ‘H&M Music’, Members will have the opportunity to discover new artists, access exclusive live events, and receive other music related rewards. H&M will be presenting a range of different artists to its Members, and will kick off with Gabrielle Aplin. Gabrielle has co-designed a limited-edition collection for H&M, which will be available later this month. The capsule collection will include two t-shirts, a hoodie and a sweatshirt, all made from 100% organic cotton.

Gabrielle says, "I am so excited to be working with H&M. To be the first artist to be involved is amazing and I can’t wait to see the H&M Members at the special gig in October. I have also designed some merchandise with H&M, the designs are sustainably made from organic cotton which was very important to me and I love how they turned out”.