H&M has announced its new brand, H&M Move, which will be launching worldwide on 4 August in collaboration with American actress, activist, and former fashion model, Jane Fonda. The brand is embarking on a bold mission to democratise sportswear and get the whole world and everybody moving, however they move. The brand offers a more accessible vision of sport by reframing it as movement, celebrating the fact that everyone on the planet is already a Mover, moving in a multitude of ways. H&M Move aims to equip the world with stylish and functionable ‘movewear’ that will support Movers of all abilities and skills to move comfortably and confidently.

Both for women and men, H&M Move launches with a wide range of ‘movewear’ designed to bounce, flex, skip and flow. The first drop includes a variety of Move Essentials, including functional tops, lightweight jackets and a broad selection of tights and bras, alongside items specifically designed to train and run. Collections for women, men and kids will available in 2500 stores worldwide and online. More information at hm.com.