H&M has announced that it has collaborated with Instagram men's style account MenWith to create a collection based on data derived from the most engaging posts on its Instagram accounts. By looking at the posts with the most views, comments and general engagement the men’s design team has together with MenWith created a capsule collection based on those styles. The collaboration includes styles such as a knitted roll neck, the perfect hoodie, trousers with contrast piping, a plaid scarf, beanie, suede cap and the statement biker jacket.

The collection will launch online at hm.com and in selected stores from 22 August.