Date Posted: Tuesday 3rd July 2018
Fashion retailer H&M has announced its debut print collaboration with the British wallpaper and textile house GP & J Baker. The womenswear collection features GP & J Baker archival prints in fashionable designs by the H&M in-house team. The collection includes prints such as Magnolia, which William Turner painted for GP & J Baker in 1913. The classic Oriental Bird, Blossom and Hydrangea Bird, which are mixed with strong geometric patterns such as Fretwork, an homage to the decorative inlay work of the Art Deco designer Jean Durand. The collection is light and sheer with a wide range of romantic pieces. Silhouettes are long and fluid with details such as puff shoulders, balloon sleeves, lace inserts and contrast print trims.
The H&M X GP & J Baker collection will be available in selected stores and online at hm.com from 2 August.