Holland & Barrett has acquired UK at-home beauty service business blow LTD. blow LTD will become a subsidiary business of Holland & Barrett International Ltd, and all blow LTD employees will move to the new ownership structure. blow LTD delivers fast and expert hair and beauty services to busy women at a time and place that suits them. The award-winning app offers customers in Greater London, the Home Counties, Birmingham and Manchester a range of hair and beauty services delivered by more than 1,200 vetted and tested hair and beauty professionals.

Tamara Rajah, Chief Business & Science Officer, Holland & Barrett said, “We have an exciting transformation strategy, with the vision of helping 100m customers globally achieve their health and wellness goals.  This vision sees H&B moving beyond offering wellness products and advice and expanding our reach to offer personalised services, diagnostics, and wellness solutions across our digital and retail channels. We’re excited to work with blow LTD to bring their customers new natural beauty and wellness options on demand, in their own homes, and offer our customers new services and experiences in our larger stores.”