Holland & Barrett has launched its first-ever Wellness Trends report, showcasing seven up-and-coming trends set to make a real difference to the nation’s wellbeing. Throughout 2021, immunity dominated the wellness landscape with H&B revealing that immune-supporting supplements Vitamin D, Cod liver oil and Vit C + Zinc effervescent were the top three most popular purchases amongst H&B customers. Collagen also saw a huge 94% increase in sales from 2020 to 2021 putting the beauty from within trend firmly on the radar.

The seven wellness trends include:

Amino acid-based natural supplements: 

• Natural alternatives to sedatives work with your body’s natural rhythms
• L-glycine and 5-HTP are set to lead the charge when it comes to the compounds everybody will be talking about

Tension-easing adaptogenics:

• Plant-based substances found in nature may help the body during stressful times
• Two adaptogens likely to become more popular are mango leaf and Rhodiola Rosea

Postbiotics:

• The new biotic on the block joining pre and pro is postbiotics
• In 2022, H&B is launching their most advanced biotic gut health range, Tribiotics, one of the first ranges to contain all three stages of the biotic journey

Collagen complementing lycopene & ceramides:

• New actives are being added to the great benefits collagen has to offer – what we think of as ‘Collagen+’.
• In particular, the benefits of combinations of collagen with lycopene and ceramide extracts

Fermented supplements:

• Supplements are an easier way to help incorporate the benefits of Kombucha into the daily routine, instead of products that need to be kept in the fridge
• Look out for a quality H&B kombucha supplement coming in 2022

Complete Nutrition:

• We are now seeing life return to what we were all used to pre-Covid. More and more of us are looking for no-regrets, on-the-go meal choices. We want to know exactly what we eat, even if we’re too busy for sit-down meals
• 2022 will see Holland & Barrett launch our newest category – an exciting selection of nutritionally complete products from a number of leading brands

Nutrient bio-hacking:

• The rise of nutrient testing and diagnostics
• One of the most accessible forms of bio-hacking is nutrigenomics, which looks at the effect food has on the expression of certain genes and genetic pathways and in turn, how our genes affect the nutritional environment

For more information please read the full report here.