Date Posted: Friday 7th May 2021
Abercrombie & Fitch has collaborated with TikTok stars, sisters Charli D'Amelio and Dixie D'Amelio on the launch of their new fashion brand, Social Tourist. The new brand reflects Gen Z's unique lens of living a digitally native environment. Charlie commented: "The first drop is all about introducing the brand to our fans, and the second drop in June reflects our individual personalities - designs that reflect Dixie’s personality are a bit edgier, with dark colour palettes and patterns, where my vibe is shown through super feminine and cute styles. We can’t wait to put our vision out into the world!"
Social Tourist will launch on Hollister from 20 May.
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