Julia Sugden PR has been appointed to represent womenswear brand, Hollyblocks. The brand was born out of founder Andrea’s love of Indian culture, the English countryside, sustainability and vintage fashion. It focuses on hand block printed designs for women and children, using soft, organic fabrics and brightly coloured, non-toxic dyes. The prints are inspired by the wildflowers found in Andreas Norfolk home, which are sketched, transferred onto block prints and hand-crafted into garments in Jaipur. By producing small batches of limited-edition pieces, Hollyblocks is mindful of the environment and the artisans they work with.