OKM PR has been appointed to represent Nadra Safiri, an impact-led fragrance house inspired by Africa, curated to awaken the senses. Working exclusively with highly-skilled generational African artisans, with a vast amount of experience passed on from generation to generation, Nadra Safiri works by forging relationships with small independent farmers and indigenous tribes to ensure the ingredients are ethically and sustainably produced. The scents are developed around signature notes that are the very best of its kind, sourced across Egypt, Madagascar, South Africa, Tanzania, Mozambique and Morocco.