Pure Public Relations has been appointed to handle all press and social media relations in the UK for Australian bedlinen and homeware brand, Sheridan. The agency will be focusing on the brand’s rich heritage and expertise, plus its Sydney design studio, to launch the brand's original art led lifestyle collections. The Christmas in July showcase on 13-17 July will see Pure Public Relations launch the brand's new AW15/16 collections and new gifts and home accessories. Founded in Australia by visionary entrepreneur Claudio Alcorso in 1967, Sheridan was born from a knowledge and a love of textiles.

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Sheridan in 'homes, interiors & lifestyle'