Karen Waddilove has been appointed to handle the PR and branding consultancy for the new retailer House of Woost, a one-stop destination for a curated selection of stylish homeware online. The retailer offers a wide range of elegant and contemporary home decor and furnishings. The brand believes in doing business responsibly with a commitment to sustainability ingrained in every aspect of the brand, from sourcing materials ethically to simplifying the buying process and minimising waste in the processes.