Lingerie specialist Honey Birdette has appointed b. the communications agency to handle its UK launch and communication strategy. In addition to core press office, b.’s remit will include events, digital influencer and VIP initiatives; cementing the brand's premium positioning and connecting with new local and global audiences.

The Australian luxury lifestyle brand was launched in 2006 by founder and Creative Director Eloise Monaghan, who’s desire was to deliver high-end lingerie and premium bedroom accessories that would inject sensuality back into the bedroom. Honey Birdette was created by women for women. With over 50 stores across Australia, and recently opened UK doors in Leeds, Westfield White City and a flagship Covent Garden boutique, Honey Birdette is also available online at honeybirdette.com.

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Honey Birdette in 'fashion & accessories'