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Hood Magazine announces rebrand and updates

Date posted on DIARY directory: Thursday 12th March 2020

Hood magazine announces rebrand and updates

Hood Magazine, Scotland's only free national style magazine has announced it will be changing its look in support of the country’s growing sustainability agenda.

From April, Hood will be printed using environmentally-appropriate paper and bound using a solvent-free system, which in turn will support the protection of natural communities and high conservation value forests, as well as increasing in size to give readers a fresher but equally premium reading experience.

Maxine Eggenberger (pictured, here), editor of Hood Magazine, said: “While we are committed to being a source of inspiration for Scots who want to live a stylish, healthy and happy life, we knew that the magazine needed to change for the better.”

The announcement comes after several changes to the team with Laura Mearns, previously style editor, being promoted to digital editor. She will work alongside editor, Maxine Eggenberger, formally of Look and InStyle, and is responsible for elevating the brand's digital platform. 

New to the team is Sarah Ferguson, who, in the role of partnerships manager, is responsible for the brand's creative solutions, advertising, and new business.

Meanwhile, Gaynor Kay takes on the newly-created role of pr & marketing manager and will be working to raise Hood's visibility and awareness across Scotland. Both Sarah and Gaynor will also be spearheading Hood's upcoming series of reader events. Additionally, Emma Goodman has joined the team as art editor. 

Overarching the team is Hood publisher, Emma Miller, who continues to oversee the brand's growth and strategy. 

The new look Hood Magazine will be out at the start of April. 


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