Hot Tools Professional has unveiled Jay Birmingham as its European Celebrity Hair Ambassador. Jay is a celebrity hairdresser, hair extension and wig guru, and salon owner who is known for his large celebrity clientele including, Helen Flanagan, Kelly Brook, Amanda Holden, Gemma Collins, and Jess Wright. Jay will assist Hot Tools Professional on a consumer and social media level whilst also representing the brand at roadshows, events, on brand campaigns, promoting the brand on social media, along with distributor masterclasses with Jay as part of education for salons and hairdressers.