Effective immediately, ScienceMagic has been appointed to represent luxury fragrance brand, House Of Creed. The strategic and creative company will handle the brand's communications, campaign launches and strategic development for both UK and US markets.

The House Of Creed founded in 1760, continues to create a legacy of unrivalled scents, treasured by perfume connoisseurs and admirers of quality, style and panache. The Creed family has produced over 200 perfumes, all testifying to a unique creative spirit that has been passed through seven generations. Today, Creed travels extensively to source, research, inspect and commission the finest materials. The process is labour-intensive but Creed is driven by artistry and perfection.

In the UK, ScienceMagic takes over from Dowal Walker. House Of Creed would like to personally thank the team at Dowal Walker for its long-term partnership and collaborative service over the years.