FASHION
House of Fraser acquires premium women’s brand Issa via The Industry
Date Posted: Monday 8th May 2017
House of Fraser has acquired premium women’s brand Issa as part of its strategy to offer a more distinct brand offer at the department store.
The brand, which was founded by designer Daniella Helayel in 2003, shot to prominence when it was adopted as a favourite of the Duchess of Cambridge, who wore a sapphire blue wrap dress to mark her engagement to Prince William in 2010.
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House of Fraser in 'in-house PR'