Nomads Agency has announced that it has been appointed to handle the global PR for Hoya Vision Care. Hoya Vision Care and Nomads have entered into a three-year contract starting with the launch of the new brand positioning ‘For the Visionaries’ that brings Hoya Vision Care’s passionate dedication to Eye Care Professionals (ECPs) to the forefront. 

Marius de Beer, CMO of Hoya Vision Care has said: "We are constantly driving towards solutions that better support and enable ECPs to make a difference in their patients’ lives. We see the world through our customers’ eyes. It’s in our DNA.”