HPR AGENCY has announced a duo of account wins. The agency has been appointed to handle the press and publicity for Sabinna; a ready-to-wear and knitwear label with a focus on hand crochet. Founded by Russian-born and Austrian-raised designer Sabinna Rachimova the label is based in London with seasonal collections showing at London Fashion Week. The brand won the Fashion Futures awards presented by Decoded Fashion and the British Fashion Council in May 2017 and before launching her eponymous label, Sabinna worked for the leading Parisian Fashion house Christian Dior and London brand Mary Katrantzou. 

It will also be handling the PR for womenswear fashion label Kelly Simpkin, recognised for its feminine designs, modern silhouettes and unexpected details. Led by founder Kelly Simpkin herself and creatively driven by a small workforce, the brand produces two seasonal collections a year which are responsibly produced in the UK, with materials being sourced through ethically responsible suppliers.  

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HPR Agency in 'PR consultancies'